CHROMA HOSPITALITY INC.
Chroma is a pioneering young company with a bold new approach to hospitality. A multidisciplinary team of visionaries, we are backed by two prolific parent companies – Filinvest Development Corporation and Archipelago International Pte Ltd., to bring something new to hospitality in the Philippines and around the world.
Drawing on the know-how of these parent companies, Chroma is a fully independent hospitality leader, providing forward-thinking hotel management to like-minded business partners. Backed up by years of collective business expertise, Chroma’s own brands – Grafik Hotels & Resorts, Crimson Hotels & Resorts, Quest Hotels and Azure Beach Club – demonstrate the color, vitality and creativity we inject into the hospitality industry.
At Chroma, our management structure reflects the diversity of our properties, clients and employees. The hotels we own and operate each have their own distinct qualities, and we formulate the best course of action for each property based on its individual needs.
We inspire every individual we work with and leave a lasting impression on guests. With our heartfelt passion for service, we strive to make every travel experience what it should be – exciting and rewarding.
At Chroma, we also understand what hotel owners need, as we are hotel owners ourselves. Our success is driven by innovation, building financially viable brands right from the beginning, bringing in maximized market share performance and ROI for our partnered hotel owners.
Chroma draws on generations of experience to innovate within the hotel and F&B industries. Headquartered in Manila, and with offices in strategic regional hubs, we carve a bold identity for ourselves and our partners. We plan to redefine hotel management in the Philippines and beyond.