Brigada Pharmacy Inc. officially started its operations on August 18, 2015, with only 16 personnel and 1 branch located along Nuñez Street. Knowing its viability, the company expanded in 2015 with three additional branches located in Bula, Mabuhay, and Uhaw. Its success continued in the succeeding years which brought them to open additional branches in Apopong Sogod, Makar, Polomolok, Koronadal, Tacurong, Lagao Aradazza, Sunrise, Surallah, Maitum, and Malungon.
The main goal of Brigada Pharmacy is to provide the availability of prescription and non-prescription medicines to Brigada’s main target customers—the C, D, and E classes—at competitive advantage prices. It also sells herbal products, medical supplies, and essential household commodities, providing customers with a one-stop shop pharmacy.
With its strategic locations and welcoming store layout, Brigada Pharmacy’s friendly and knowledgeable personnel and competitive pricing strengthen the company’s drive to gain repeat customers. The company foresees that as the prices of medicines continue to increase, Brigada Pharmacy will appeal more and more to the customer’s sense of value and convenience.
The company's advertising is mainly through television, radio, and newspaper ads which are expected to target more than 500,000 individuals based on General Santos City’s Philippine Statistics Authority 2015 census. The goal is that all individuals in different walks of life who need medications shall be served and catered to.
Low-cost medicines and other generics ordered from legitimate pharmaceutical suppliers and distributors are on a consignment basis, while branded drugs are purchased in credit terms that help minimize our cash outflows securing first a concrete inflow of sales. The company expects an ongoing increase in profitability in the succeeding years.
In addition, the company, because of its success, targets to put up 500 branches in succeeding years, and defeat the competitors with the highest market share