The Astra Group Inc. is set up to initiate, develop and manage ventures to realize their full potential as profitable, viable businesses.
Its core strengths are:
- MARKET AND SALES DEVELOPMENT
Tapping opportunities and creating vigorous markets for products and services.
- LOGISTICS AND DISTRIBUTION
We are providing responsive reliable logistics and distribution systems in support of sales.
- MANAGEMENT AND ORGANIZATION
Focusing its professional capabilities in management and organization to maximize the benefits of business while minimizing risks, inefficiencies, and opportunity losses.
ASTRA takes pride in its experience in defining business and partnering arrangements, and carrying them out professionally in order to achieve the beneficial objectives of all parties involved and to protect their legitimate interests.
History
Organized in the summer of 1990, ASTRA initially engaged in real estate development, construction, and building management, and consulting services focused on regional development. Among its milestones were the conceptualization, packaging, and construction of the Rembrandt Hotel in Quezon City; the setting up of a meat processing plant; and the development of television media support to help market products of regional producers.
In 1999, ASTRA was approached by Enter Tech Corporation of Korea to market and distribute an innovative product, the Magic Sing Videoke Microphone. The Korean businessmen were convinced that ASTRA had the ingredients of competencies, reach and influence needed to achieve the mutual benefits desired by both entities.
To provide a focus for the distribution business involved, ASTRA organized Stern Bravo Trading Corporation (SBTC). The Magic Sing videoke microphone business thrived and grew beyond expectations, with sales far exceeding the minimum established with the Korean partners. While the Asian crisis resulted in a decreased tempo of most businesses, including other ASTRA operations, sales of the microphone were not dampened but continued to soar.
In 2003, for various practical considerations, ASTRA and its partners agreed, in consultation with Enter Tech, to dissolve SBTC and restructure the distribution agreement. As part of the restructuring, ASTRA directly assumed exclusive distributorship of the Magic Sing videoke microphones and its allied products. This signaled ASTRA's assumption of the responsibilities for the trading operations in addition to the consulting and strategic management services within the ASTRA family of corporations.
Today, ASTRA's market development thrusts and nationwide marketing network continues to reconfigure the karaoke entertainment situation in the country, rendering invaluable assistance and support to Filipino artists and the local music industry.
ASTRA prides itself in its unsullied track record of positive dealership relations, excellent delivery on its after-sales commitments, and responsive logistical support system. Dealers have expressed their high regard for its incentive and support systems for their timeliness, effectiveness, and efficiency. ASTRA has also maintained its strong synergy with Enter Tech based on a firm, scrupulous adherence to the explicit terms of its agreements the unwritten obligations of fair play, and the pursuit of mutually supportive business relationships.
Why join us?
- ASTRA represents a convergence of business professionals who are; rooted in Philippine conditions experienced in international arrangements and market transactions, and fully versed in the specifications of global trade
- ASTRA represents the ideal nexus between the Philippine market and investment setting on one hand and international suppliers and investors on the other because of its market survey experience in the workings of both the private and public sectors; a network that reaches and cuts across the different social and economic strata and access to the key sectors that determine business and market success.
About Us - The Astra Group, Inc.
Date Founded: March 1990
A technology-driven organization dedicated to the mainstreaming of the Philippine industry/ individuals through solution-oriented programs and projects.
A company aiming to support industries and private individuals in attaining global competitiveness for their products, creations, and talents.
Corporate Involvements: Product Marketing and Distribution, Real Estate Development, Construction and Building Management, Agriculture and Livestock Development, Television Production, Management Advisory, and Investment Consulting.
Business Competencies:
The Astra Group Inc. (AGI) is a multidisciplinary convergence of business professionals rooted in the Philippines. Conditioned, experienced in International Market Transactions and fully versed in the specifications of global trade, AGI develops linkages in the local and international markets to broaden product and widen customer base.
Areas of Competence
- Strategic Marketing - Designing, developing, and executing product and market strategies to successfully establish competitive market niches and product stronghold bases. Includes concept development, product applications, package designs, product customization, advertising, and promotional strategies.
- Nationwide Consumer Goods Distribution - Development, launching, and full-swing operations for nationwide product distribution including warehousing strategies, shipping and trade specifications distribution schemes, dealer rates, and incentives, individual sales incentive schemes, promotional campaigns, marketing collaterals design and development, shelf space and display tactics, billboard design and development.
- After Sales Service AGI's - after-sales are instantaneous and responsive. World-class in its incomparability with any existing of similar nature, features, and characteristics. The MAGIC SING Videoke Microphones are covered by a 24-month parts and service warranty.
THE ASTRA GROUP INC.
"Sole and exclusive distributor of Magicing Videoke microphones for more than 20 years nationwide!"