Now on its 68th year, American Wire & Cable Co., Inc. (AmWire), has continued to actively support wire and cable requirements of local and multinational companies in the Philippines.
In these challenging times, the company’s strong commitment towards quality and timely service to its customers spurs AmWire to be a steadfast partner of essential industries in the country.
Organized in 1954 and incorporated in the Philippines in 1955, American Wire & Cable Co., Inc. is the pioneer in manufacturing wire and cable products at par with global standards in Quality, Safety, and Product Integrity.
AmWire founder Albert Awad envisioned this very first wire factory in the Philippines to locally manufacture electric wires to spread power throughout Manila and outlying small barrios.
Benchmarking its operations with international standards and employing competent Filipino experts, AmWire launched its full operations in 1956 and began integrating a series of product testing in its assembly line to ensure that each product passes the standards for quality, resilience, correct lengths and weights in its category. From its premium raw materials, cutting-edge manufacturing processes, and reliable product testing protocols, AmWire wires and cables have consistently complied with local and international standards.
The Company’s flagship brand Duraflex, which symbolizes the company’ commitment to quality, has remained the brand of choice for the safest and most reliable wires and cables for electrical transmission and construction projects.
This meticulous approach to product manufacturing and strict compliance with the premier standards of quality and stringent product development processes, contributed to the high demand for its products, and has earned the Company the Reputation of delivering Quality Products and Services to the industry.
AmWire spares no expense to ensure that every single wire bearing the Duraflex name meets the most stringent quality standards and is guaranteed safe to meet the strictest requirements.