ACE Corporate Profile
ACE Hardware, one of the leading hardware stores in the United States, opened its first franchise in the
Philippines at SM Southmall, Las Piñas, Metro Manila 23 years ago.
ACE Hardware had one purpose: to bring to the Philippine market the ultimate one-stop-shop for the
latest solutions for home improvement. There are 40,000 home improvement solutions found in ACE
Hardware.
Ace Hardware is an affiliate of the SM Group of Companies.
Since its inception in 1997, ACE Hardware has grown to become one of the country’s leading home
hardware chain with 139 ACE Hardware branches nationwide and has now expanded with three ACE
Builders Centers and still growing.
ACE Hardware’s core product ranges can be summarized under the home improvement merchandise.
Its five main categories are:
1. Paints and Sundries
2. Electrical and Plumbing
3. Hardware and Power Tools
4. Building Materials
5. Outdoor Merchandising
ACE Paints, the lead-free and odorless paint, is also available. ACE Paints has over 2,000 colors to choose
from. With its hi-tech color matching system, one can simply bring colors swatches which will be
scanned by computers to get the colors in an automated and precise manner.
Behind this massive project and wide array of products is a strong customer service philosophy. ACE
Hardware does not only take pride in offering quality hardware and building products, but also providing
well- trained sales personnel ready to answer questions and professionally handle requirements.