POSITION TITLE: CHINESE SPEAKING BRAND MANAGER
• Lead the development and execution of the overall brand strategy to enhance brand equity and drive business growth.
• Define and communicate clear brand positioning, values, and tone across all customer touchpoints.
• Drive initiatives to strengthen the company’s key value proposition through integrated branding efforts.
• Oversee planning and execution of multi-channel brand campaigns, including social media, KOL/creator collaborations, offline activations, and key visuals (KV).