Plans, develops and executes Google AdWords and Facebook Ads to ensure the effectiveness and success of the company’s regional SEM campaigns. Also executes tests, collects and analyzes data, makes recommendations and presents action plans to achieve maximum ROI.
Prepares, presents, and maintains all weekly and monthly reports with recommendations, as well as present competitors’.
Periodically performs troubleshooting on all campaigns to ensure quality of all programs executed.
Sets up approved landing pages and leads capture forms; installs tracking codes (Google Analytics and Facebook Pixel); and ensures active links on phone and email for the company’s regional websites.
Promotes and pushes appropriate articles and messages via popular social media platforms (e.g. Facebook, LinkedIn).
Work Experience: 2 year/s
Salary: ₱25,000 - ₱37,000
Bachelor’s degree or diploma in computer, communications or graphics-related field.
Implements tests (ad copy, landing page, bid).
With keyword and competitor research skills.
With experience in managing social media campaigns; has a solid understanding of social ads.
Must have a good understanding of web metrics and digital analytics, with the ability to generate, analyze and interpret data.
Must be able to work under constant deadline pressure.
At least 3-5 years of experience in digital marketing within high tech, advertising agency, or digital marketing.
Proven experience in implementing effective and innovative digital campaigns.
Strong management skills, excellent oral and written communication skills.